Internet Development Fund and Hasbara Fellowships
5 Stones builds a network of young advocates who share Israel’s story every day. We give them the facts. They use their own words.
Outnumbered
Each stone is one TikTok post about Israel and the Palestinians. Look for the blue one.
For every pro-Israel post on TikTok, there are about 17 pro-Palestinian posts.1 So about 1 post in 18 is pro-Israel.
Cybersecurity for Democracy, New York University and Northeastern University. September 2025 data. Posts are classed by hashtag.
Out-organized
National Students for Justice in Palestine (SJP) sets the message and the dates for every campus chapter. Toolkits give each chapter talking points, hashtags and ready-made graphics.8
One study by Indiana University’s Institute for the Study of Contemporary Antisemitism, June 2025. The authors call the network analysis preliminary.9
One post in 18. No link to any other. That is the gap 5 Stones will close.
At the same time
Favorable views of Israelis among U.S. adults fell from 67% in 2022 to 52% in 2026.2
Pew Research Center, survey of May 2026.
52%of U.S. adults view Israelis favorably
Pew Research Center, 2026
Senators voting to block arms sales to Israel
U.S. Senate votes. Each mark is one of 100 senators.
In November 2024, 19 senators voted to block arms sales to Israel. In April 2026, 40 did.3
U.S. Senate votes, reported by The Intercept (2024) and JNS (2026).
52%of U.S. adults view Israelis favorably
Pew Research Center, 2026
Senators voting to block arms sales to Israel
U.S. Senate votes. Each mark is one of 100 senators.
We do not claim that posts caused these changes. Posts may follow opinion as much as they shape it.
UK Government, Axios, NPR, Al Jazeera, Associated Press.4675
52%of U.S. adults view Israelis favorably
Pew Research Center, 2026
Senators voting to block arms sales to Israel
U.S. Senate votes. Each mark is one of 100 senators.
The turn
Real people, true facts, their own words. Three steps.
Step 1 · Starts in year 1
A news desk turns reporting into short video, graphics, audio and posts, made for social feeds. By the Internet Development Fund news desk.
Here is one day of that work. One article became one checked brief, 2 newsletters, 4 social posts, 2 videos and 2 podcast episodes. The message stays the same in every piece.
Sample campaign29 October 2026 · Source: HonestReporting. A sample of the work. It has not been published.14
Less than 1% of the people.
53% of anti-religious acts.
Then it burned.
“Same enemy.”
The question to askThe protests were about schools. Whose enemy?
The flag that didn’t belong
Sample campaign 29 October 2026 · Source: HonestReporting
Step 2 · Starts in year 1
Two new publications test each message with young Americans. We keep what works, and the message gets better as the following grows.
The publications test messages from month 1.13
Step 3 · Launches by month 12
Hasbara Fellowships trains young advocates. They share the message every day, in their own words.
The honest count: the first 25 dedicated advocates are the start of a network of thousands. The 500 are the trained core. We give no date for thousands.
5 Stones plan, October 2026. These are targets, not results.13
The goal
Today there is 1 pro-Israel post on TikTok for about every 17 pro-Palestinian posts.1 Our goal is four times as many pro-Israel posts.13
Each new post comes from a real person, in their own words. This is a goal, not a forecast. We give no target year. 500 advocates do not reach it alone. It takes the network of thousands.
How we work
Our network is real people, in their own words. So we make four commitments.
Advocates are young people who already care about Israel.
Advocates get the same facts and share them in their own words.
People post because they care.
Private donors fund 5 Stones. We state who runs it, from day one.
From the sample story brief, 29 October 2026“Say it in your own words. Stay calm and stick to the facts in the article. Ask questions; don’t insult.”
Who we are
Two organizations. One has had journalists at work since 1997. One has been on campus for 25 years.
Runs the news desk · Steps 1 and 2
A 501(c)(3). Journalists since 1997.12
These numbers come from the Internet Development Fund’s own records, October 2026. We will show them in a meeting.
Runs the advocacy network · Step 3
25 years on campus. Fellows have met President Isaac Herzog three times since October 7.10
Hasbara Fellowships Annual Report 2025–2026 and website, October 2026.
What it takes
Three years, side by side. The amounts and the targets come from the 5 Stones plan and budget, October 2026.13 They are targets, not results.
Year 1 · LaunchRaising now
$473,000
Build the news desk. Test the message. Launch the advocacy network by month 12.
Year 2 · Validate
$350,000
Recruit from 3,000+ Hasbara alumni. Train a new group of advocates every quarter.
Year 3 · Scale
$750,000
Grow to 500 dedicated advocates on more campuses. Each one leads others, toward a network of thousands.
Three-year total$1,573,000
A gift can fund one line, one year, or all three years. We will go through each line in a meeting.
We are raising $473,000 to launch year one.
Ask for a meetingOne call to action
We will walk you through the plan, the team and the first year.
Alan LevineCEO, Hasbara Fellowshipsalevine@hasbarafellowships.org